Principles

• Conform to expectations
• Avoid patterns and fixation
• Keep movement natural and aware

Assess

• Identify flow direction and density zones
• Avoid bottlenecks and dead ends
• Note exits, stairs and change points

Do

• Match dress, age group and purpose
• Keep hands free and body relaxed
• Move calmly with the current

Don't

• Avoid bright colors or patterns
• Don't stare or scan overtly
• Never move against the flow

Move With Purpose

• Follow the crowd's general direction
• Use small, natural micro-corrections
• Match pace, never lead or hesitate

Stay Aware

• Scan with soft focus, let info come
• Check reflections in windows and screens
• Watch the hands, track who fixates

Use Dynamics

• Pass through the center, not against it
• Change lanes at natural openings
• Leverage obstacles and slow points

Arrive Quietly

• Reach the objective without a flourish
• Break pattern before and after
• Leave no fixation behind you